Di Gi Charat (デ・ジ･キャラット, De Ji Kyaratto) is a Japanese anime and manga series created by Koge-Donbo. The series
follows a catgirl named Di Gi Charat (Dejiko for short) who was adopted
as the mascot of Broccoli's retail chain store, Gamers. The original anime
series and its original video animations (OVAs) are set in a Gamers store.
There are twenty Gamers stores across Japan. Gamers opened a store in the
United States in 2001, Anime Gamers, that is located in Los Angeles.
Several specials, OVAs, and movies have been adapted as prequels, sequels
and alternate stories. Trading cards and video games are among the many
forms of merchandise released for the series.
The original series, movie, and Leave it Piyoko is licensed in North America
by Synch-Point. The manga series is licensed by several companies.
The Di Gi Charat anime premiered on the Tokyo Broadcasting System on November
29, 1999. Set in a Gamers store in Akihabara, the original series was sixteen
episodes long, with each episode running for three minutes. Light-hearted
and relatively cheaply animated, the series follows the story of Di Gi
Charat (Dejiko), her new sidekick Petit Charat (Puchiko) and Gema, who
arrive in Akihabara, Tokyo. Dejiko dreams of becoming an idol, only to
realise that they have no money and nowhere to stay. The manager of a Gamers
store takes pity on them, and the series follows their exploits as they
work in the shop. The series introduces Dejiko's rival, Rabi-en-Rose, and minor characters Abarenbou, Takeshi, Yoshimi, Takurou and Takurou.
All other citizens of Akihabara, including the manager, are drawn as anthropomorphic
thumbs, the reason being that Akihabara is one of the largest shopping
areas of Earth for video games, among other things, and thumbs are most
commonly used by people to press buttons while playing video games. The
creative team was given free rein over the content of Di Gi Charat, and
it is outrageous at times. The anime is directed by Hiroaki Sakurai, animated
by Madhouse and produced by BROCCOLI.
【Quotation from Wikipedia 2009.02.12】